Market Insights

See how you compare to your market

Benchmark your trust score, review volume, and sentiment against peer businesses in your category.

Benchmark comparison
Trust score · Hospitality
You4.2
Category avg3.9
Top performer4.8
Updated weekly · 2,400+ businesses benchmarked
401%
ROI for insight-driven businesses
30%
faster growth with market benchmarking

Context that drives better decisions

Your score only tells half the story. Know where you stand in your market — and what it takes to lead it.

Category Benchmarking

See exactly where you stand in your category — compare your trust score, review volume, and response rate against the industry average and top performers.

Peer Group Comparison

Choose a custom peer group of similar-sized businesses in your sector. See anonymised benchmarks to understand how you stack up against your real competition.

Trend Tracking

Monitor how category-wide sentiment and trust scores shift over time — spot market opportunities and identify threats before they impact your business.

Regional Insights

Break down benchmarks by Indian state or city. Understand whether your trust gap is national or concentrated in specific geographies you serve.

Industry Reports

Access quarterly WhoIsAtTop industry reports for your sector — packed with trust trends, consumer sentiment data, and actionable benchmarks.

Competitor Gap Analysis

Identify the specific areas — delivery, support, pricing — where top-rated competitors outperform you, so you know exactly where to invest.

Customer Story
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OYO improved 30% faster after benchmarking their property scores against top-rated hospitality competitors

OYO's operations team used Market Insights to identify that their check-in experience lagged category leaders by 0.6 points. By targeting this gap specifically, they closed the difference in under two quarters — driving measurable score improvement.

OY
OYO
Hospitality
+30%
faster improvement when benchmarked against market
Verified result

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