WHOISATTOP RESEARCH

Industry Insights

Editorial reports built from real verified reviews. We analyse the data so you don't have to — banking, fintech, e-commerce and more.

FEATURED REPORT

🏦

The State of Indian Banking 2026

How private banks pulled ahead, why digital-first lenders rule trust scores, and what 50,000+ verified reviews tell us about who Indians actually rely on.

15 April 2026 6 min read

Key takeaways

1Private-sector banks (HDFC, ICICI, Axis) command an average TrustScore 8–3 points higher than public-sector peers in 2026.
2Digital-first wealth platforms (Zerodha, Groww) outperform legacy brokerages on review volume and recency.
3Insurance is the toughest sub-category to win in — reviewers leave detailed, low-rated experiences far more often than for any other money vertical.

Read the full report

More reports

💳

Fintech in 2026: Who Indians Actually Trust

20 April 2026 5 min read

Brokerages, payment apps and digital lenders — ranked by the people who use them. The disruptors, the holdouts, and the ones quietly winning trust.

Read the report

🛒

India’s E-commerce Trust Index 2026

22 April 2026 5 min read

Marketplace giants vs. niche specialists — a year-long look at who delivers, who refunds, and who keeps customers coming back.

Read the report